Acquisition of LAMA by Ross Video: Key Points to Understand
Ross Video, a leading provider of live production solutions, has announced the acquisition of LAMA, a developer of innovative audio production software. This move reinforces Ross Video's commitment to providing end-to-end solutions for live production.
LAMA's technology is modern, efficient, and aligned with the needs of today's operators. The software is designed to streamline live audio workflows, removing silos and streamlining live production processes. Nigel Spratling, VP of production switchers at Ross Video, praised LAMA's approach to audio mixing, describing it as intuitive and modern.
The acquired software from LAMA is designed to complement video workflows, providing fully integrated audio mixing tools for Ross customers. It supports use cases ranging from live broadcasts and esports to corporate events and streaming. The software is built for speed, flexibility, and integration, and is designed to work seamlessly with Ross Video's existing solutions.
Jeff Moore, EVP and chief marketing officer of Ross Video, expressed excitement about welcoming the LAMA team. The acquisition brings in a highly experienced team in audio-focused solutions, further strengthening Ross Video's audio solution set and core audio technology.
LAMA's software features address connectivity, mixing, and mix automation with a modern, software-defined approach. The software is built with a focus on efficiency and alignment with the needs of modern operators. It is designed to remove silos and streamline live production processes further.
Ross Video's acquisition extends its audio capabilities, both on-premises and in the cloud. Customers will gain access to these fully integrated audio mixing tools, complementing their existing video workflows. The acquisition reinforces Ross Video's position as a comprehensive provider of live production solutions, offering a wide range of tools to meet the needs of today's operators.
Despite extensive research, the founder or main developer of LAMA remains unidentified in the available search results. Nonetheless, the acquisition is expected to bring significant benefits to Ross Video and its customers, as they continue to push the boundaries of live production technology.
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