Data-Driven Design: Discover the Fundamentals of A/B Testing to Improve Your Projects' Efficiency
Announcing the IDF Master Class on A/B Testing: Empowering Designers with Data-Driven Solutions
The Interaction Design Foundation (IDF) is opening registration for its latest educational offering - the IDF Master Class on A/B Testing. This Master Class is designed to equip designers with the skills to effectively use A/B testing and related usability testing methods, enabling data-driven design decisions.
The Master Class, taught by Zoltan Kollin, a Senior Design Manager at IBM Watson Media, covers everything from the basics of A/B testing to practical examples and best practices. Zoltan Kollin brings over a decade of experience in the field of UX design, speaking, and education to the table, making him an ideal instructor for this course.
In this live webinar, participants will learn how to design minimal, focused tests that reveal meaningful insights without relying on fully polished visuals, emphasizing lean prototyping for rapid experimentation. They will also learn how to conduct usability tests, including remote and unmoderated sessions, to gather accurate behavioral data and analytics like heatmaps, click patterns, and conversion rates.
Furthermore, the Master Class guides participants on how to measure outcomes that matter, such as task completion speed, user satisfaction, and frustration reduction, to validate hypotheses and improve user experience. By the end of the course, participants will be able to incorporate these testing insights into their workflow, making their design process more outcome-driven and user-centric.
For portfolios, the Master Class equips designers to show evidence-based improvements and demonstrate mastery of modern UX research methods, which are highly valued skills in the design industry. By mastering A/B testing, designers can strengthen their case studies with concrete user data, making portfolios more persuasive and aligned with industry best practices.
Membership in the IDF provides free access to all UX design courses, including the IDF Master Class on A/B Testing. For non-members, the cost to attend is $25, but for members, it's just $1 per month. Additionally, membership grants access to expert talks related to UX design and exclusive discounts on IDF Master Classes.
Registration for the IDF Master Class on A/B Testing is now open. Don't miss this opportunity to gain new skills, increase employability, and enhance your portfolio with data-driven design solutions. Sign up today!
[1] Interaction Design Foundation (IDF), A/B Testing Master Class, www.interaction-design.org/courses/ab-testing-master-class
