Discussion on Gender Representations in Advertising led by Prof. Vijayan
Professor P K Vijayan recently led a discussion exploring the connection between societal operations and gender representation in the advertising ecosystem. Students of communication design were exposed to various advertisement examples and learned to distinguish between them. They also gained insights into the significant role of stereotypes in the representation of gender in the advertising world, both nationally and internationally.
Professor Vijayan raised questions on the physical and representational aspects of media, and highlighted the effectiveness of paralinguistic communication in shaping public perception. He pointed out that advertisements are often created with a restrictive, male-centric narrative, and provided examples of radio and print ads that use gender-related social concerns to influence behavior.
In addition to his academic work, Professor Vijayan has been involved in policy change in higher education initiated by the Delhi University. He has also co-authored several pieces on issues like cinema, nationalism, gender, and sexuality.
Professor Vijayan questioned the audience about their understanding of media and gender, and encouraged them to think critically about the role of advertising in reinforcing societal norms and stereotypes. This session helped students understand the deeper workings of the advertising world and the impact it has on shaping public opinion.
It is important to note that there is no publicly available information in the search results about the current political position or role of Professor P K Vijayan within the politics of Delhi University.
Overall, the discussion provided students with a valuable opportunity to learn about the complexities of gender representation in advertising and the role they can play in challenging and changing these norms.
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