Discussion With Partner and COO Yury Molodtsov Regarding Venture Capital-Centric Communications Corporation
In the dynamic world of technology and venture capital, Yury Molodtsov, Partner and Chief Operating Officer of MA Family, brings a unique blend of expertise to the table. With a background in communications and a stint as the first employee at Day One Ventures, a San Francisco-based VC firm, Molodtsov has a deep understanding of tech startups and their challenges.
At MA Family, a communications agency specialising in technology and venture capital, Molodtsov leads day-to-day operations. He manages a distributed team of Account Managers and oversees ongoing and future client campaigns. One of the agency's standout rules is that all clients must be managed personally by one of its partners to guarantee quality and personalized service. This approach has been instrumental in delivering specialized, partner-led communications services that address the unique challenges faced by technology companies and investors.
Molodtsov contributes ideas and feedback, ranging from messaging development to specific pitches. He even engages directly with reporters to pitch announcements, helping him stay immersed in the technology and VC space. His career path, combining communications expertise and venture capital exposure, has strongly influenced MA Family, positioning it as a highly focused communications agency tailored to the needs of tech startups and venture capital firms.
The media industry is evolving, with mastodons like The New York Times and more niche, specialized outlets, and everyone in between facing staff layoffs. Amidst this change, MA Family stands out. The company helps companies communicate with their target audiences and achieve their business goals through Public Relations, using various channels such as news media, research pieces, viral stunts, offline events, and ghostwriting blogs and social profiles.
As competition for visibility in AI search becomes increasingly vital in the future, MA Family aims to help clients secure a foothold in AI search. This involves optimizing for inclusion in major media outlets partnered with AI labs like OpenAI, Anthropic, and Perplexity.
Molodtsov's favourite memory working for the company was seeing a client give a keynote at the WebSummit stage, with a giant crowd coming to see him. The company has also successfully fought against the Canadian government to allow the sale of Flipper Zero, a device initially targeted for ban.
In times of crisis, MA Family has proven its mettle. The company managed a crisis for a client when a negative article in The New York Times implied their software was used to hack hundreds of vendors and the Pentagon. The team secured follow-up pieces in Forbes and other publications to present the client's side of the story.
As companies beyond the Series B stage require communications services for various reasons, such as lacking expertise for specific markets or looking to make a buzz, MA Family's total addressable market (TAM) continues to expand. The company differentiates itself by having team members with professional backgrounds in tech, venture capital, cybersecurity, and web3, enabling them to speak the same language as clients and turn mundane product updates into newsworthy events.
With a growing interest from clients in building their personal followings and communities, MA Family is adapting its approach to working and finding individuals who can organize offline events and manage newsletters. As the tech and venture capital landscape continues to evolve, MA Family, under Molodtsov's leadership, remains a beacon of specialised communications services.
[1] Source: MA Family press release, 2021.
- MA Family, a communications agency specializing in technology and venture capital, offers financing for businesses in these sectors, providing investing opportunities for clients looking to expand in the tech and VC space.
- As part of his role at MA Family, Yury Molodtsov not only contributes to messaging development and pitching, but also delves into education-and-self-development, helping clients improve their public speaking and community-building skills.
- In addition to handling crisis management and public relations for startups and venture capital firms, MA Family also offers services to established companies, helping them navigate self-development and branding in the fast-paced world of technology.
