Rockin' with Nature: Natural Solutions Winning Hearts in the Hair Care Realm
Fight hair color oxidation using eco-friendly solutions
Beaming tresses under the sun's glare? Not so fast! UV light, chemicals, hair treatments – it's a dance of hair color oxidation, resulting in a not-so-charming reddish tinge. The fundamental culprit? The outer layer of the hair shaft peeling off, causing a pigment loss and the color shifting.
This hair damage sets off a chain reaction, releasing green color pigments and depositing red ones, ultimately causing hair discoloration. A significant concern for those sporting dyed tresses, already weary from chemical treatments.
In the beauty industry's whirlwind, consumers are yearning for fresh ideas that uphold both their hair wellness and values. According to TechNavio, this hunt for innovation in the global hair care market is set to surge at over 3%, with people ready to splurge on science-backed solutions.
But wait! The planet's crying out for kindness, too. Enter the green revolution in the hair care world, where brands are striving to combat chemical reactions with mother nature's natural arsenal. So, let's dive into the magic potion brewing to combat hair color oxidation.
Swinging with Eco-Chic: Demands for Sustainable, Natural Hair Care Rage On
Modern consumers are all about brands that share their ideals – primarily their love for the Earth. In a nutshell, beauty brands face two monumental trends on their path to winning consumer hearts:
- Beauty products packed with natural, ethically sourced ingredients have emerged victorious in the market race. Green is the new black, and brands implementing circular-economy initiatives are hot on the heels of the eco-friendly trend.
- Consumers are on the prowl for authentic, transparent brands. A recent survey unveiled that 44% of US millennials believe following environmentally friendly practices embodies a brand's core values.
Brands have responded to these demands in various ways – from recyclable packaging to ingredient transparency, all to align their mission with clients' expectations. Making organic and natural products an integral solution to prevailing concerns. However, these ingredients must not only be effective but also ethically sourced, ensuring they don't add to the depletion of natural resources.
Halting the Oxidation War: Natural Solutions to Hair Color Oxidation
A host of hair care brands – from established multinationals to indie labels – are stepping up to the plate, bringing answers to the sustainability revolution. You guessed it – by August 2019, a whopping 45% of the top 10 hair care ingredient claims worldwide included some reference to natural ingredients.
Pioneering the charge, Provital developed *KerariceTM, a potent weapon against hair color oxidation that also meets the highest sustainability standards. With a focus on protecting hair fibers* from oxidative damage caused by sun radiation, this unique active ingredient stands as a remarkable solution to the growing concerns of hair color oxidation.
In a study conducted by trichologists at the University of Estadual de Campinas in Brazil, it was found that both UVB radiation and UVA radiation are the main culprits behind hair protein loss and color alterations characteristic of hair color oxidation. This worrying revelation aligns with global warming estimates that project intense UVB radiation under extreme weather conditions.
Kerarice rises to meet the challenge, offering an efficient solution for hair color oxidation and a helping hand in building a more sustainable beauty industry. Obtained from Oryza sativa L, a rice variety well-known for its powerful antioxidant properties, Kerarice is exceptionally rich in rice protein. When applied to hair, it can perform a repairing action from the inside, as well as form ionic bonds with hair and act as a repairing agent for hair cuticles.
In vivo tests have shown that Kerarice is capable of:
- Preventing hair protein degradation
- Strengthening hair and minimizing hair rupture
- Protecting hair fiber essential amino acids from radiation aggression
- Protecting hair fibers from solar aggression, decreasing the levels of peroxidized lipids
- Recovering hair brightness, diminished by solar radiation
- Reducing color variation caused by UVB rays
Harvesting Rice's Power: Sustainable Beauty at Its Best
When it comes to ethical and sustainable issues, it's essential to consider that more than half of the world's population relies on rice as a cornerstone ingredient in their diet. Using rice for non-feeding purposes could potentially interfere with economies and ecosystems – as the demand rises, so does the price.
To ensure the highest sustainability and ethical standards, Provital produces Kerarice using the waste products resulting from refining the grains of this rice species. This is a sustainable practice as it doesn't interfere with rice's dietary use, while also contributing to the circular economy.
In conclusion, KerariceTM is the silver bullet the industry needs – tackling hair color oxidation with a natural solution while delivering full ingredient transparency and meaningful sustainability. Consumers want hair products that work and care – and Kerarice offers both!
For further information or to request a free sample, please feel free to reach out to our team of experts, who are ready to assist you in selecting the ideal solutions for your requirements. Rock on! 🤘🌱
- In the quest for innovation in the global hair care market, consumers are on a mission to find products that prioritize both their hair wellness and sustainable values, such as natural and ethically sourced ingredients.
- In line with the eco-friendly trend, beauty brands are implementing circular-economy initiatives and prioritizing authentic, transparent brands, as 44% of US millennials believe following environmentally friendly practices reflects a brand's core values.
- As the demand for natural, sustainable hair care surges, various brands are embracing lifestyle choices aligned with consumers' expectations by offering organic and natural products that not only work effectively but also adhere to the highest ethical standards.
- In the attempt to combat hair color oxidation, brands are harnessing the power of nature, such as Kerarice TM, a potent, sustainably sourced active ingredient derived from Oryza sativa L (rice), which protects hair from UV radiation damage and addresses concerns related to hair color oxidation.
- Embracing mindfulness and personal growth, individuals are dedicated to learning more about the provenance of their products and making informed decisions that not only benefit their health and wellness but also contribute to a more sustainable lifestyle and positive environmental impact.
