Florist Apprentice Cup 2025: Showcasing Young Talents and Invigorating the Floral Trade Sector
In the heart of Berlin, Fleurop AG, a floristry powerhouse with over a century of history, continues to thrive, delivering over 25 million flower arrangements annually through its network of 50,000 partner florists across 150 countries.
Fleurop's commitment to the floristry trade extends beyond delivering beautiful blooms. Recognizing the need to secure the future of the industry, the company has launched a comprehensive long-term training initiative. This initiative, designed to foster professional development and engagement among trainees and students, consists of several key components.
AzubiCup: A Stage for Talent
One such component is the AzubiCup, a competition that tests creativity, practical skills, and passion for the craft. This year, the AzubiCup will take place in Berlin on August 16, 2025, offering space for development, professional guidance, and a stage for talent to be showcased. Five teams of young florists from across Germany will compete in this event, which forms part of Fleurop's efforts to invest in training.
Project Days at Vocational Schools
In addition to the AzubiCup, Fleurop AG also engages with vocational schools by organizing project days. These events provide students with hands-on experience and insights into the industry through real-world projects and collaborations.
Fleurop Academy: Comprehensive Learning Programs
The Fleurop Academy, a training institution, offers comprehensive learning programs tailored to the needs of the industry. Here, trainees can acquire specialized skills and knowledge necessary for their roles.
Scholarship for Dedicated Trainees
Fleurop AG also offers scholarships to dedicated and outstanding trainees. This support helps in recognizing and rewarding their commitment and talent, providing them with additional resources to pursue their professional goals.
A Vision for the Future
Fleurop's mission is to make the floristry trade visible, attractive, and future-proof in a challenging economic environment. The company believes that floristry is more than just decoration; it expresses emotions, joy of life, and appreciation.
For more information about Fleurop and its initiatives, visit their website at www.fleurop.de. To get in touch with the press team, contact Frau Christine Veauthier at [email protected] or by phone at 030/713 71-291.
As Fleurop continues to nurture the next generation of florists, it reminds us that flowers, which accompany people through important stages of life, are not just decorative elements, but powerful symbols of emotion and life's most meaningful moments.
The AzubiCup, scheduled for August 16, 2025, in Berlin, will provide a platform for young florists to exhibit their creativity and passion, as part of Fleurop's long-term training initiative focusing on lifestyle, fashion-and-beauty, home-and-garden, and education-and-self-development sectors. Furthermore, Fleurop Academy offers comprehensive learning programs to help trainees acquire necessary skills and knowledge for their roles in the fashion-and-beauty, home-and-garden, and education-and-self-development industries.
