Ghanaian studio Leti Arts achieves a milestone at the Summer Game Fest event
In an exciting development, Ghanaian game studio Leti Arts is joining forces with international studios like Amazon Games, Team17, Skybound Games, Day Zero Games (co-founded by Trevor Noah), and climate-tech nonprofit PlanetPlay for the June 7 Green Games Showcase.
The highlight of Leti Arts' participation is the #LetiGoesGreen campaign, an initiative that leverages their popular game, SWEAVE, to contribute positively to the environment. Through this campaign, Leti Arts aims to turn gameplay into a tool for real-world environmental impact.
SWEAVE, available on Google Play and the App Store, is the first African-made title to fund tree planting through gameplay. Every download and in-game interaction starting June 7 will contribute to tree planting under Kenya's Hongera Project, a reforestation initiative aiming to plant 50,000 trees by June 30.
The campaign uses SWEAVE to motivate players to participate in eco-friendly activities indirectly through gaming, effectively linking entertainment with sustainability efforts. Eyram Tawia, CEO and Co-Founder of Leti Arts, stated that with SWEAVE, they are taking African leadership global.
Leti Arts has partnerships with PlanetPlay and WithOneSeed in Kenya for the #LetiGoesGreen campaign. PlanetPlay, a company proving that play can be powerful, is ensuring that environmental impact can be entertaining, inclusive, and inspiring.
The #LetiGoesGreen campaign includes an update linking SWEAVE gameplay to real-world tree planting. It also includes media activations, influencer takeovers, and social campaigns across Africa.
The Green Games Showcase, launched in collaboration with PlanetPlay, highlights how games can deliver measurable environmental impact. The event will be streamed live at 13:00 PST via The Game Awards YouTube channel. PlanetPlay CEO Rhea Loucas said that the Green Games Showcase is more than just a showcase, it's a rallying cry.
Leti Arts' launch of the #LetiGoesGreen campaign is a significant step towards making a difference in the fight against climate change. By turning gameplay into a tool for environmental impact, Leti Arts is setting a powerful example for the gaming industry and inspiring a new generation of gamers to care for the planet.
- As part of their commitment to cybersecurity, Leti Arts has ensured that all personal data and cloud computing processes in the #LetiGoesGreen campaign remain secure.
- In the realm of technology, Leti Arts' collaboration with Amazon Games and Skybound Games underscores their dedication to pushing the boundaries of what can be achieved in game development.
- The fashion-and-beauty industry can learn from Leti Arts' approach to sustainable living, as they strive to make a positive impact on the environment without compromising entertainment.
- The food-and-drink sector could adopt similar strategies as Leti Arts, using their platform to promote eco-friendly practices and raise awareness about the importance of sustainable living.
- The home-and-garden industry might consider partnering with Leti Arts for a campaign focusing on recycling and upcycling, further promoting sustainable living within their community.
- For those interested in education and self-development, reading books on artificial intelligence and its potential role in environmental conservation could offer valuable insights.
- In terms of personal growth, individuals can learn skills for data analysis through online training platforms, empowering them to analyze environmental impact data in games such as SWEAVE.
- Career-development opportunities in the gaming industry are expanding with the rise of environmentally focused initiatives like Leti Arts' #LetiGoesGreen campaign.
- The entertainment industry can get inspired by Leti Arts' commitment to making gaming more than just fun, combining it with purpose and positive environmental impact.
- The sports world, particularly the WNBA, NCAA Basketball, NBA, and even sports-betting platforms, could collaborate with Leti Arts to create games that promote sustainability and raise funds for environmental causes.
- As for sports fans waiting for the weather forecasting updates before planning their days, they might appreciate taking a moment to consider Leti Arts' broader lessons on environmental stewardship.
- Regardless of whether you're passionate about technology, artificial intelligence, books, education, personal growth, career development, entertainment, or sports, Leti Arts' #LetiGoesGreen campaign serves as a reminder that every action, big or small, contributes to the greater cause of environmental conservation.
