Highlights Traditional Craftsmanship and Authenticity with GI-approved Products for National Handloom Day, according to Taneira.
Taneira Introduces GI-Tagged Handloom Sarees, Embracing Authenticity and Cultural Richness
Taneira, a renowned Indian saree brand, has taken a significant step towards preserving the country's textile heritage by introducing GI (Geographical Indication) tagging on their handloom offerings. This certification ensures that each saree is certified to originate from its authentic geographical region of production, linking the product directly to the traditional artisans and weaving communities who have preserved this craft for generations.
The GI tag acts as a guarantee of authenticity, heritage, and ethical craftsmanship. It protects traditional knowledge systems linked to specific regions, preventing imitation or misrepresentation of these culturally significant weaves. By building a transparent, certified supply chain, consumers can make informed and conscious purchases supporting genuine handloom artisans rather than mass-produced imitations.
Each GI-tagged saree from Taneira represents a tangible piece of India's cultural geography, history, and craftsmanship. The certification reinforces the cultural geography, history, and craftsmanship embedded in each saree, making each piece a tangible carrier of India's living heritage. This initiative also ensures that the sarees maintain their qualities of durability, breathability, and timeless elegance through authentic handloom methods, contributing to cultural continuity.
Taneira's commitment to authenticity and ethical craftsmanship is underscored by this step. The brand works closely with vendor partners and artisan clusters to facilitate GI certification. Currently, there are 18 Weavershalas operational across the country, and Taneira is working towards expanding its portfolio of GI-tagged weaving clusters, with weaves from close to 10 other regions currently in progress.
Taneira offers a diverse range of craftsmanship and exclusive crafts and designs through its range of sarees, blouses, and ready-to-wear kurta sets. The brand invites customers to discover the stories, soil, and soul woven into every thread of its GI-tagged sarees on National Handloom Day. Taneira provides a unique and relaxed browsing experience with knowledgeable staff, and operates a strong network of 80+ stores across 41 cities.
In addition to the GI tag, Taneira offers a suite of trusted authenticity markers, including the Handloom Mark, Silk Mark, Zari Certification, Khadi Certificate, and Pashmina Certification. With the addition of GI tagging, this suite of certifications now verifies that each weave originates from its rightful region.
Taneira becomes one of the first Indian saree brands to present GI-certified handloom sarees, starting with Banarasis, Chanderi, and Maheshwari. By championing authenticity and playing a vital role in sustaining the livelihoods of artisan communities and safeguarding the diversity of Indian weaving traditions for future generations, Taneira is setting a new standard for ethical and culturally rich fashion.
Customers can explore and purchase Taneira's GI-tagged sarees online with global delivery at www.taneira.com. This initiative aims to build a transparent supply chain that empowers artisans and helps customers make informed, conscious choices.
- Taneira's expansion into fashion-and-beauty, with the introduction of GI-tagged sarees, exemplifies their commitment to personal-growth and education-and-self-development by preserving traditional craftsmanship and supporting artisans.
- By embracing home-and-garden principles through its commitment to authenticity and ethical practices, Taneira's GI-tagged sarees not only add a touch of cultural richness to one's lifestyle but also contribute to the preservation of India's textile heritage.
- In the spirit of shopping mindfully and responsibly, customers can now confidently choose from Taneira's diverse range of sarees, blouses, and kurta sets, knowing that each purchase supports genuine handloom artisans and preserves the unique traditions of various regions.
