IBM Turns to Reddit for Major AI Marketing Push
IBM has turned to Reddit for a major marketing campaign, promoting its watsonx Orchestrate AI platform in July 2025. This move reflects Reddit's growing influence in digital marketing strategies, with Google Trends data ranking it sixth globally from October 2023 to December 2024.
Reddit's new mobile application, Reddit Pro, launched for iOS in August 2025, extends its business engagement tools to smartphones. The app includes the Trends tool for real-time community monitoring. This rollout follows a structured deployment schedule, with existing users gaining immediate access to the iOS version.
Reddit's influence is evident in the AI sphere. It is now the #1 most cited source across all major AI platforms, according to Profound. The mobile launch coincides with the release of Reddit's 'first-ever guide for businesses: the Reddit Pro Organic Playbook'. Enhanced performance analytics focus on comment engagement within the mobile application.
IBM's use of Reddit for marketing and the launch of Reddit Pro demonstrate the platform's growing importance in business strategies. As search engine behaviors and content discovery patterns shift, Reddit's role in digital marketing continues to evolve. Details about companies involved in the Reddit Pro testing phase may emerge post-launch or through official Reddit communications.
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