Israel Spends Millions Denying Gaza Famine as UN Confirms Crisis
Israel has spent at least €42 million since June 2025 on international ad campaigns challenging the existence of famine in Gaza, part of its 'Hasbara' public diplomacy strategy. Critics argue that the pro-Israel side is spreading more disinformation than the opposing side.
The United Nations Integrated Food Security Phase Classification (IPC) has confirmed that famine (IPC phase 5) is currently ravaging the Gaza Governorate. The IPC projects that the crisis will spread to Deir al-Balah and Khan Younis by the end of September. Israel, however, has launched a global campaign denying this reality.
Israel's Government Advertising Agency has been running paid campaigns in Europe and North America, targeting viewers in Germany, Austria, Italy, Poland, the UK, and the US. Two videos promoting the denial of famine in Gaza have been viewed over 18 million times. These videos, published in English, Italian, German, and Polish, challenge the IPC's methodology and accuse it of misrepresenting data, leading viewers to an Israeli government page.
Oren Persico, a journalist from the Israeli media blog 'The Seventh Eye', has critically commented on Israel's famine denial efforts. He points out that the presence of open restaurants in Gaza does not disprove famine, as these establishments still face supply shortages and inflation. Furthermore, an Israeli YouTube account has been running ad campaigns discrediting UN agencies and challenging internationally recognized watchdogs for at least a year.
On August 22, the Israeli Government Advertising Agency launched a new campaign denying the famine in the Gaza Strip, coincidentally on the same day as the IPC's assessment publication.
Despite evidence of famine in Gaza, Israel continues to spend millions on international ad campaigns challenging these findings. The campaign targets multiple countries and has been running for over a year, with two videos amassing over 18 million views. Critics argue that this disinformation campaign is part of a broader strategy to shape global opinion on the issue.
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