Proposed Commission Directive Regarding Legislative Guidelines for a Specific Sector
A new study, conducted by Green Media Lab in collaboration with the Italian Outdoor Group, has identified key areas for improvement in Environmental, Social, and Governance (ESG) maturity within the Italian outdoor sports sector. The research, presented at the eleventh edition of Outdoor & Running Business Days, systematically analyzed 20 major Italian outdoor companies and evaluated them across ten key ESG indicators.
The main areas for improvement highlighted by the study include the need for greater integration of comprehensive ESG strategic planning within companies, enhanced eco-innovation efforts to reduce environmental impact, better supply chain management to ensure sustainability throughout the product lifecycle, stronger climate action strategies aligned with global environmental goals, and more robust Diversity & Inclusion policies to improve social governance.
The results of the study paint a "strongly polarized" picture regarding sustainable governance in the sports sector, with some entities already aligned with international standards, while many others have not yet reached the minimum levels of sustainable governance. Among the most frequent motivations for this disparity, the lack of economic resources, the absence of structured data, and the lack of solid impact measurement emerged.
The qualitative phase of the survey targeted companies with the lowest ESG performance, aiming to investigate the reasons for the lack or absence of communication of environmental and social commitments. Daniele DeNegri, CEO of Green Media Lab, commented on the study's findings, stating that the research represents the first national systematic measurement of ESG integration in the Italian outdoor sector, signaling that while some progress has been made, the industry still requires significant investments in these areas to reach higher ESG maturity levels.
Green Media Lab aims to provide a tool to map the level of ESG maturity in the Sports & Outdoor sector, with the hope that this research will encourage companies to take action and improve their ESG performance. The study was promoted by Green Media Lab with the support of Italian Outdoor Group and was presented at the Outdoor & Running Business Days organized by the MagNet group, which publishes Outdoor Magazine.
Outdoor & Running Business Days is the leading trade event in Italy for the outdoor and running market, providing a platform for companies to showcase their products, network, and learn about industry trends. The event offers a valuable opportunity for companies to engage with the findings of the study and consider how they can improve their ESG performance to meet the growing demand for sustainable products and practices.
In conclusion, the study highlights the need for greater ESG integration within the Italian outdoor sports sector. By addressing the areas for improvement identified in the study, companies can not only improve their ESG performance but also gain a competitive advantage in the market. The research serves as a call to action for the industry to prioritize sustainability and work towards a more environmentally and socially responsible future.
- Companies within the Italian outdoor sports sector need to prioritize the integration of comprehensive Environmental, Social, and Governance (ESG) strategic planning in their work.
- Enhanced eco-innovation efforts are essential to reduce the environmental impact of outdoor sports companies and contribute to climate action strategies.
- Improved supply chain management is necessary to ensure sustainability throughout the product lifecycle, aligning with global environmental goals.
- To improve social governance, outdoor sports companies should consider implementing more robust Diversity & Inclusion policies.
- Financial resources, structured data, and solid impact measurement are crucial factors that may contribute to achieving the minimum levels of sustainable governance in the sports sector.
- The lack of communication of environmental and social commitments from companies with lower ESG performance is a significant area that requires further investigation and discussion in the Environmental-Science and Education-and-Self-Development fields.
- By focusing on sustainable-living principles and prioritizing ESG maturity, outdoor sports companies can gain a competitive advantage in the market and contribute to the bigger picture of environmental health-and-wellness, fitness-and-exercise, climate-change, technology, lifestyle, home-and-garden, business, and personal-growth.
