Reclaiming Negotiation: New Series Aims to Boost Insurance Industry Skills
In the coming months, a series of articles will delve into pragmatic strategies for reclaiming negotiation as a core competency in the insurance industry. Guest Editor Taylor Smith, founder and president of Suite 200 Solutions, has conceived this series, titled 'Negotiation Reclaimed'.
Negotiation is not merely a process for achieving file resolution; it is the core function of resolving claims well. Ron Morrison, divisional senior vice president, claims at Great American Insurance Group, emphasizes this point. Claim professionals should lead or co-lead negotiations with counsel, as they often possess the most intimate knowledge of the file.
The insurance industry faces challenges in negotiation skills, AI tool adoption, and responsible ROI. Plaintiffs' attorneys are increasingly employing AI tools to structure communication, curate evidence, and frame demands. Defense teams must meet these challenges with equal rigor to remain competitive. Litigation strategy should support negotiation efforts, with negotiation being the biggest lever for improving claim outcomes.
The 'Negotiation Reclaimed' series will explore strategies for enhancing negotiation skills and AI tool adoption. It will also address the importance of responsible ROI. By prioritizing these areas, the insurance industry can improve claim outcomes and remain competitive in the face of evolving litigation tactics.
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