Redesigned packaging approach introduced with flexible system by Comfort
Unilever's Comfort Rebrand Embraces Sustainability and Premium Positioning
Unilever's laundry brand, Comfort, has partnered with JDO Global for a fresh new look. The redesign includes a revamped identity, a bold and nature-inspired colour palette, and a refreshed 'smile' woodmark that stands out against a fabric backdrop. The aim is to move the brand into a more premium space.
Meanwhile, JDO Global's redesign involved developing universal design principles and refreshing global packaging. This redesign seeks to provide clarity and presence for the brand, while also adhering to the principles of sustainability.
In a similar vein, Nestlé has announced an AI-powered, in-house service that utilizes digital twins to digitally adjust or localize packaging for various purposes. This service allows for packaging designs and other creative content to be adjusted without the need to start from scratch.
Elsewhere, Yoplait has rolled out a clear, 35% recycled PET bottle with an attached cap and micro-perforated sleeve for its Yop yoghurt drink. The redesign of Yoplait's packaging is intended for easy recycling, in line with the brand's target of 100% recyclability by the end of 2025.
Brands such as LEONHARD KURZ, in cooperation with partners like Weimako and Sappi, are actively working on improving the sustainability of their packaging. Their goal is to achieve 100% recyclability by 2025, as many companies across industries focus on sustainable, recyclable, or reusable packaging materials due to increasing consumer demand and new EU regulations requiring higher recycled content and recycling-friendly packaging designs.
The key aspects of increasing the use of reusable packaging in supermarkets are being discussed. Global packaging sustainability regulation in 2025 is a comprehensive subject, with The Packaging and Packaging Waste Regulation in 2025 being the focus of an ultimate guide.
The redesign of Comfort's packaging also includes rethinking portfolio segmentation and creating a flexible, future-proof design system. Top brands' progress on packaging sustainability is a topic of interest, with the content service designed by Nestlé to generate 3D replicas of physical products enabling users to adjust packaging designs without needing to restart from scratch.
In conclusion, it is clear that the focus on sustainable packaging is growing, with many brands making significant strides towards meeting their sustainability goals. The redesigns of Comfort and Yoplait's packaging are prime examples of this shift, demonstrating a commitment to both premium positioning and environmental responsibility.
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