Revisiting Hair Conditioning Strategies with Cynorrhodon Extracts for Strengthening Brittle Locks
In the ever-evolving world of cosmetics, a growing demand for more natural products is being met by companies like Provital. This Spanish firm specialises in developing scientifically validated botanical extracts from marine sources such as seaweed and agricultural products like wolfberry, with the aim of delivering natural yet effective cosmetic ingredients for hair care formulations.
Their latest hair care research focuses on high-efficacy extracts derived from algae (seaweed) and wolfberry, as part of their CareActives and CareMotives product lines. These natural ingredients are packed with bioactive compounds like polysaccharides and antioxidants, known to improve hair and scalp health by moisturizing, strengthening, and protecting from oxidative stress.
One such example is the Palmaria palmata extract, an active ingredient extracted from marine macroalgae, which has shown promising results in treating fragile hair. In a study comparing a leave-in serum containing the Palmaria palmata extract enriched with arginine to a placebo, the results showed that the extract was effective in significantly increasing hair diameter, hair breakage strength, and reducing split ends by 4 times compared to the placebo.
Meanwhile, the wolfberry extract is aimed at hair subjected to daily damaging routines and aggressions, such as environmental and mechanical stresses, chemical and physical treatments that cause fiber damage. The extract is believed to restructure hair hydrophobicity after damage, making hair less porous and healthier.
Provital's commitment to advancing cosmetic and hair care science is proven by the presentation of two innovations, the microalgae and cynorhodon extracts, at the 33rd IFSCC Congress. The company is also developing a cosmetic active ingredient based on algae for fragile hair, and research on the extract of Palmaria palmata seaweed at the IFSCC congress highlights its potential as an innovative ingredient for fragile hair that increases hair volume and strength, repairs split ends, and protects against environmental factors.
The latest Provital hair care actives have involved the same volume of scientific research as any other skin care active, ensuring tangible hair care benefits such as protection, nourishment, and antioxidant activity. The wolfberry extract, for instance, nourishes, conditions, and improves the overall appearance of the hair, while the rosehip extract provides softness and hydration, regaining a healthier and more attractive appearance for the hair.
As the 2023 theme of the IFSCC is "rethinking science," Provital's approach to hair care research and development aligns perfectly with this theme. By integrating in vitro and in vivo studies on these natural extracts, Provital is rethinking the traditional methods of hair care, focusing on sustainability, multifunctionality, and natural ingredients to deliver innovative hair care solutions.
References:
[1] Provital. (2021). CareActives and CareMotives: Provital's Latest Advancements in Hair Care. Retrieved from https://www.provital.es/en/news/careactives-and-caremotives-provitals-latest-advancements-in-hair-care/
[2] Provital. (2021). Palmaria palmata Extract: A Natural Solution for Fragile Hair. Retrieved from https://www.provital.es/en/news/palmaria-palmata-extract-a-natural-solution-for-fragile-hair/
[3] Provital. (2021). Lycium barbarum Fruit Extract: A New Approach to Nourishing Hair. Retrieved from https://www.provital.es/en/news/lycium-barbarum-fruit-extract-a-new-approach-to-nourishing-hair/
[4] Cosmetics Design Europe. (2021). Provital presents research on Palmaria palmata seaweed at IFSCC congress. Retrieved from https://www.cosmeticsdesign-europe.com/Article/2021/09/27/Provital-presents-research-on-Palmaria-palmata-seaweed-at-IFSCC-congress
- In the realm of lifestyle and fashion-and-beauty, Provital, a Spanish firm, integrates home-and-garden sources like seaweed and wolfberry into their formulation of natural yet effective cosmetic ingredients, specifically focusing on hair care formulations.
- The company's education-and-self-development approach involves advancing cosmetic and hair care science, as demonstrated by their latest discoveries, such as the Palmaria palmata extract for fragile hair, which promotes personal-growth by increasing hair volume, strengthening strands, and protecting against environmental factors.
- By introducing research on natural ingredients like wolfberry and Palmaria palmata Seaweed at events like the IFSCC Congress, Provital is demonstrating their commitment to rethinking science, as part of the 2023 IFSCC theme, through the use of sustainability, multifunctionality, and natural elements, driving innovation in hair care solutions.
