Stanford Invites Bozoma Saint John for Discussion on Maintaining Public Image
Bozoma Saint John, a distinguished marketing executive, author, and entrepreneur, recently spoke to Allison Kluger's Stanford Graduate School of Business class on the subject of "Reputation Management," revealing insights into the reputation of a risk-taker, survivor, and badass. The class, which focuses on communication strategies for creating, adapting, and maintaining personal reputations, includes literature analysis, case studies, and guest speakers.
Kluger expressed her admiration for Saint John, stating that her impactful, hilarious, insightful, and memorable anecdotes captivated the 70+ graduate students in attendance. Saint John emphasized the importance of curiosity, following instinct, and living life with urgency to become the best version of oneself.
Throughout her career, Saint John has successfully navigated various industries, serving as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes, Head of Music and Entertainment Marketing at PepsiCo, and more recently, making her television debut on The Real Housewives of Beverly Hills. In the fall, she will mentor creatives on the new NBC reality series "On Brand With Jimmy Fallon."
Her career accomplishments have earned numerous prestigious awards, including induction into the Marketing Hall of Fame (2022), the American Advertising Federation Hall of Achievement (2014), Billboard's Women in Music Hall of Fame (2018), and being named The World's Most Influential CMO by Forbes (2021). In addition, she is the founder of the beauty brand, Eve By Boz, and creator of the online series, "The Badass Workshop."
Reflecting on her approach to personal branding, Saint John emphasized the importance of authenticity and being oneself rather than trying to fit in. By showing up fully as herself in any environment, she conquers fears and avoids the exhausting and disappointing process of convincing others of her worth. Instead, she focuses on self-improvement and encourages others to do the same.
Tess Hartigan, a student in the class, was moved by Saint John's lecture, describing it as a masterclass in eloquence, grit, and grace. The experience left a lasting impression on the students, inspiring them to elevate their personal brands with purpose and confidence.
- Bozoma Saint John's expertise in personal branding extends beyond her successful career in finance and marketing, as she discussed the importance of authenticity during her lecture at Stanford Business School.
- Saint John's successful navigation of various industries, including serving as CMO for Netflix and Uber, exemplifies her strong leadership skills, a vital aspect of career development and personal growth.
- In her approach to diversity-and-inclusion, Saint John encourages people to embrace their individuality and find ways to make their mark in business and education-and-self-development.
- With the launch of her beauty brand, Eve By Boz, and the online series, "The Badass Workshop," Saint John continues to leverage her personal brand to inspire others and make her mark in the world of entrepreneurship.
