Strategies for Crafting Excellent Digital Goods: A Roadmap to Success
At Appinventiv, a leading digital product development company, consistency and user-centricity are at the heart of their design philosophy. The fundamental design principle is to ensure users can effortlessly navigate their digital products without having to think too much.
Appinventiv believes that a digital product is essentially a user experience, wrapped around some business logic and coupled with data. They prioritize human-centered design, with the user at the center of the design process. This approach results in designs that are simple and easy to use, guiding users without requiring much thought.
The user journey in Appinventiv's designs seamlessly weaves together every visual element to provide a satisfying user experience. This focus on user experience is a testament to Appinventiv's commitment to delivering meaningful experiences.
Collaboration is key to Appinventiv's success. They harness the power of cross-functional teams to grow with agility and speed. Collaborating across disciplines throughout the product development lifecycle helps them minimize handovers and speeds up the processes. This approach ensures that everyone has a comprehensive understanding of the basic guiding principles and the principles specific to their domain.
Appinventiv follows the cross-functional team approach to product development, ensuring that everyone is aligned and working towards a common goal. Guiding principles align teams and are the best way to scale a team, ensuring that an organization is working as a unified whole to drive great results.
Appinventiv practices agile development and thinking to accelerate the pace of innovation and market new products quickly. They begin product development by deeply understanding the problem, scoping the project to the ultimate depths, and conducting discovery and research on the right foot. This thorough understanding of the problem allows them to develop solutions that truly address the needs of their clients and their users.
Rapidly building and launching an MVP into the market helps Appinventiv test the waters and take user feedback into consideration. This iterative approach allows them to continuously improve their products and ensure they are meeting the needs of their users.
Appinventiv invests significant amount of time and resources in establishing innovation labs and cultivating an Innovation culture. They believe that there is no one size that fits all and that's why they consider a Design Sprint process fundamental to the development of any digital product.
Companies like Henkel, which operates an Inspiration Center in Shanghai fostering agile work processes and an open innovation culture, and firms such as Gofore, a major industrial digitalization consultancy in Finland, are known for a strong innovation culture and establishing innovation labs to drive digital product development. They emphasize collaboration, customer involvement, agile methodologies, and scaling digital solutions.
Defining values and guiding principles is important for running a successful venture and cultivating a culture where everyone knows what matters. Appinventiv's organizational values have guided them in all phases and stages of development, acting as a guiding light to redefine digital experiences and build quality digital products. They update their guiding principles yearly to make sure they still represent their best ideas and continue to guide them towards the results they want.
In conclusion, Appinventiv's approach to digital product development is rooted in user-centricity, collaboration, and agility. Their commitment to these principles has enabled them to deliver high-quality digital products that meet the needs of their clients and their users.
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