Tracee Ellis Ross' PATTERN Beauty Booms, Filling Gap in $31B Textured Hair Market
Tracee Ellis Ross, the award-winning actor and producer, launched PATTERN Beauty in 2019 after a decade of planning. The brand caters to 65% to 75% of the global community with hair patterns that have been largely overlooked in the beauty industry. Ross serves as the CEO and founder, with Christiane Pendarvis as co-CEO.
PATTERN Beauty initially launched with seven products and one retail partner. Today, it boasts over 50 products and 11 retail partners. The brand's mission is to fill a gap in the stock market for people with curly, coily, and tight-textured hair. Ross remains fully engaged in the creative and visionary aspects of the brand.
Ross admits that knowing when she doesn't know something and knowing who to ask has been crucial to PATTERN Beauty's success. The brand partners with Beach House Group, which has about 47 employees dedicated solely to PATTERN Beauty. Ross is looking for team players who understand the brand's full picture and are experts in their field. The total addressable market for textured hair products in the United States is estimated at over $31 billion.
PATTERN Beauty, founded by Tracee Ellis Ross, has grown significantly since its launch in 2019. With a focus on serving the needs of those with textured hair, the brand has expanded its product range and retail presence. Ross's leadership and strategic partnerships have been key to the brand's success in a market valued at over $31 billion.
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