"Youth from Ust-Aladai unveil their rendition of the traditional 'Eralash'"
The summer season at the Örköön children's camp in Ust-Alda, Yakutia, has come to a close with a significant achievement - the production of a new series of "Yeralash" titled "Sayyınggı Sarsarda". This series, produced by MediaLab at the creative children's center, marks a fresh, localized take on the classic Russian children’s comedy and sketch show.
A Fresh Take on a Classic
"Yeralash", a series known for its humorous and relatable stories about childhood and adolescence, often highlighting everyday situations with a comedic twist, is now being adapted to reflect local Yakut culture, language, and contemporary childhood experiences in the region.
Production and Content Focus
The series is being produced by MediaLab, a multimedia production team based at the Örköön creative children’s center in Yakutia. This center focuses on nurturing local talent and incorporating regional cultural elements into their projects. The new series likely emphasizes local Yakut culture, language, and contemporary childhood experiences in the region, providing both entertainment and cultural education.
Traditional Format, Modern Twist
Following the traditional "Yeralash" format, the episodes are short sketches centered around humorous, often situational comedy with young actors. The new series is being shot at the media lab of the Örköön children's camp.
Target Audience
Primarily children and teenagers in Yakutia and the broader Russian-speaking community interested in children's content with a regional flavor will be the target audience for this new series.
Regional Media Development
The production of this new series is part of a growing trend in Yakutia, with a focus on media projects that support Yakut language preservation and cultural education. Several regional culture and education centers in Russia are working to produce local TV and media content to promote indigenous languages and cultures among young audiences.
Educational Outreach
The series and related content are sometimes integrated into school curricula or offered as extracurricular creative workshops. For more specific information such as episode themes, broadcast schedules, or involvement opportunities, contacting the Örköön creative children's center or MediaLab directly may provide up-to-date announcements and project insights.
Funding and Support
The project authors received a grant of 1 million rubles from the "Elgaugol" company for their victory in the "Innosfera-2023" competition organized by the Future Generations Fund and the Republic's Unified Resource Center. The Target Fund for Future Generations is updated annually with 150 million rubles from the Yakutia Government, with funds provided by "Elgaugol" company.
About the Örköön Children's Camp
Located in the village of Borogoncys of Ust-Alda ulus, the Örköön children's camp offers recreational gaming zones, IT-CENTER, and a media lab equipped with various computer technologies for games. Here, children can learn the basics of journalism, filmmaking, animation, computer graphics, photography basics, and mental arithmetic "Ahsaan".
Within the camp, 40 children implemented two projects at the creative cluster "MediaLab" this summer. The "MediaLab" Telegram channel shared a video about the production of new "Yeralash" episodes.
This new "Yeralash" series, produced by MediaLab at the Örköön children's camp in Ust-Alda, Yakutia, is a blend of education-and-self-development and entertainment. The series, focusing on learning about local Yakut culture and contemporary childhood experiences, serves as an excellent resource for both online-education and home-and-garden discussions about cultural differences and appreciation. This production is a testament to the camp's commitment to nurturing local talent and fostering creativity in its summer programs, providing a unique lifestyle opportunity for children interested in media and the arts.
